La diferenciación de los estudios de diseño en la esfera pública virtual : problemáticas y tendencias dominantes del campo
The objective of this research is to analize the strategies of differentation of Design Studios websites within the virtual public sphere considering the articulation between design theories and projectual culture and the sociodiscursive theories. Digital media and mainly websites are one of the pri...
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| Formato: | info:eu-repo/semantics/masterThesis |
| Lenguaje: | español |
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Universidad de Buenos Aires. Facultad de Arquitectura, Diseño y Urbanismo
2020
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| Acceso en línea: | http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=aaqmas&cl=CL1&d=HWA_7556 https://repositoriouba.sisbi.uba.ar/gsdl/collect/aaqmas/index/assoc/HWA_7556.dir/7556.PDF |
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| Sumario: | The objective of this research is to analize the strategies of differentation of Design Studios websites within the virtual public sphere considering the articulation between design theories and projectual culture and the sociodiscursive theories. Digital media and mainly websites are one of the principal platforms to show publicly the image of the profesional Design Studios. The image is related to the concept of ethos crafted by rethoric from Maingueneau?s (2002) discursive focus. We will take as corpus the interfaces of three Design Studios websites of Argentina (2018-2019) in order to investigate their differentation in the field of design as market strategic value. The meaning of market will be understood related to the phenomena of interdiscursive competition (Veron, 2004). We will take into account the main global trends "mainstream" and its relationship to the periphery (Julier, 2010) and the idea of discursive hegemony (Angenot, 1998. 2010) defining the idea of originality in the discourse. From a comparative study it is expected to demonstrate the following hypothesis: the differentation of the Design studios in the virtual public sphere responds to an enunciative strategy of value construction in the design market that is determined, in an underlying way, by hegemonic discourses in the field of design. |
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