Análisis de los discursos de la indumentaria sin género en Latinoamérica : un estudio de caso sobre las metodologías proyectuales aplicadas en el diseño de moda genderless por empresas de Argentina y Brasil (2010/2022)
Modern western fashion is related to the need for differentiation between men's and women's clothing. Reflected by the spirit of the times, fashion segments gender roles and contextualizes bodies through the use of clothing artifacts. There are periods in which the differences between the...
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| Formato: | info:eu-repo/semantics/masterThesis |
| Lenguaje: | español |
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Universidad de Buenos Aires. Facultad de Arquitectura, Diseño y Urbanismo
2023
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| Acceso en línea: | http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=aaqmas&cl=CL1&d=HWA_7552 https://repositoriouba.sisbi.uba.ar/gsdl/collect/aaqmas/index/assoc/HWA_7552.dir/7552.PDF |
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| Sumario: | Modern western fashion is related to the need for differentiation between men's and women's clothing. Reflected by the spirit of the times, fashion segments gender roles and contextualizes bodies through the use of clothing artifacts. There are periods in which the differences between the ways of dressing of the feminine and masculine genders are enormous, on the other hand, in contemporary times, we observe that these differences diminished significantly. The purpose of this study is to present the theorization of the history of fashion and the social use of the body as a distinctive sign, guided by post-structuralist gender studies, which will make it possible to understand and contextualize the emergence of the phenomenon known as "genderless fashion". In addition, conducting the study of the fashion markets of Argentina and Brazil to identify brands operating in this segment, with the intention of disentangling information regarding the project methodology applied in the framework of the development of genderless fashion design, and, in the strategies used by these brands to market fashion products aimed at men and women simultaneously. Therefore, this research aims to analyze how the stylistic, technical, promotional and commercialization discourses of genderless fashion products are raised in Argentina and Brazil between the years 2010 and 2022. |
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