Cita APA (7a ed.)

Watkins, J. L. (1959). The 100 greatest advertisements: Who wrote them and what they did. Dover.

Cita Chicago Style (17a ed.)

Watkins, Julian Lewis. The 100 Greatest Advertisements: Who Wrote Them and What They Did. New York: Dover, 1959.

Cita MLA (9a ed.)

Watkins, Julian Lewis. The 100 Greatest Advertisements: Who Wrote Them and What They Did. Dover, 1959.