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| LEADER |
00000nam#a22000001ab4500 |
| 001 |
00029962 |
| 003 |
AR-BaUAD |
| 005 |
20230908142122.0 |
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|a 950125335X
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|a AR-BaUAD
|b spa
|c AR-BaUAD
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| 041 |
|
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|a spa
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| 044 |
|
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|c mx
|2 ISO3166-1
|
| 100 |
1 |
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|a Klein, Naomi
|
| 245 |
1 |
0 |
|a No logo :
|b el poder de las marcas
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| 260 |
|
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|a Buenos Aires ; Barcelona ; México :
|b Paidós,
|c 2003
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| 300 |
|
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|a 559 p.
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| 490 |
|
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|a Paidós Plural
|
| 500 |
|
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|a Apéndice: p. 513-523.
|
| 500 |
|
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|a Epílogo: p. 525-539.
|
| 504 |
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|a Bibliografía: p. 541-543.
|
| 500 |
|
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|a Indice analítico y de nombres: p. 545-559.
|
| 653 |
|
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|a MARCAS
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| 653 |
|
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|a MARKETING
|
| 653 |
|
|
|a IDENTIDAD
|
| 653 |
|
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|a COMUNICACION
|
| 653 |
|
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|a PUBLICIDAD
|
| 653 |
|
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|a CAMPAÑAS PUBLICITARIAS
|
| 653 |
|
|
|a CONSUMO
|
| 653 |
|
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|a TRABAJO
|
| 653 |
|
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|a SOCIEDAD
|
| 653 |
|
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|a HISTORIA
|
| 653 |
|
|
|a GLOBALIZACION
|
| 653 |
|
|
|a ECONOMIA
|
| 655 |
|
|
|a TEXTO
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| 852 |
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|c 87-5
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|4 0
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|9 37443
|a AR-BaUAD
|b AR-BaUAD
|d 0000-00-00
|e compra Librerías Yenny Exp. 244886/03
|g 35.00
|i 29962
|l 0
|o 87-5
|p ut8k029962
|r 2023-09-08 14:21:22
|w 2023-09-08
|y BK
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| 990 |
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|a Ej. No1 : 29962 . 14/10/2003 -- compra Librerías Yenny Exp. 244886/03 -- (35 pesos).
|b ADM
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| 990 |
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|a DG200
|b TD
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| 990 |
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|a AAQ00029962
|b CC
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| 998 |
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|a AAQ
|b Bibun 76
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| 942 |
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|c BK
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|c 18808
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