Describir: Visual identity in Chicago :

  ______   _    _     _____     _____    _____      _____     ____    
 /_____// | || | ||  |__  //   |  ___|| |  __ \\   |  ___||  |  _ \\  
 `____ `  | || | ||    / //    | ||__   | |  \ ||  | ||__    | |_| || 
 /___//   | \\_/ ||   / //__   | ||__   | |__/ ||  | ||__    | .  //  
 `__ `     \____//   /_____||  |_____|| |_____//   |_____||  |_|\_\\  
 /_//       `---`    `-----`   `-----`   -----`    `-----`   `-` --`  
 `-`                                                                  
  _____   
 |  ___|| 
 | ||__   
 | ||__   
 |_____|| 
 `-----`