Describir: Marketing in a changing environment

  _____    _    _    __   __    _____   __    __   _    _     _  _      ___    
 / ____|| | || | ||  \ \\/ //  |  ___|| \ \\ / // | || | ||  | \| ||   / _ \\  
/ //---`' | || | ||   \   //   | ||__    \ \/ //  | || | ||  |  ' ||  | / \ || 
\ \\___   | \\_/ ||   / . \\   | ||__     \  //   | \\_/ ||  | .  ||  | \_/ || 
 \_____||  \____//   /_//\_\\  |_____||    \//     \____//   |_|\_||   \___//  
  `----`    `---`    `-`  --`  `-----`      `       `---`    `-` -`    `---`